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The Order : Weekly Aggregator Roundup - Suma Brands

The Order
Happy Sunday,
here’s a roundup of the last week:

Chart of the week
The share of 3rd party sellers on the Amazon marketplace continues to grow. As Statista reports, in Q2 2021 worldwide 56% of units sold on the Amazon marketplace were sold by 3rd party sellers.
Percentage of paid units sold by third-party sellers on Amazon platform as of 2nd quarter 2021 [Statista]
Percentage of paid units sold by third-party sellers on Amazon platform as of 2nd quarter 2021 [Statista]
New funding this week: $150M
Funding Craze 💰
  • US: Suma Brands raises $150M thereof $12.5M in equity led by Pace Capital and Material and an $137.5M credit facility led by i80 Group [Techcrunch]
Strategy 📈
  • Prosper Show post conference review - and a comprehensive view of the aggregator market: “Amazon aggregators like Thrasio and Perch are raising billions of dollars to buy mom-and-pop sellers in a crowded market” [CNBC]
  • “State Of Retail Tech Q2’21 Report: Investment & Sector Trends To Watch” [CB Insights]
  • Deep dive on VAT tax in the pan European FBA programs: “EU: How the EU VAT reform impacted Amazon pan-EU FBA sellers? [Fonoa Blog]
  • Spotlight on consumer safety and control of 3rd party sellers: "The True Cost of Online Marketplaces” [Vice]
  • The role of experience for eCommerce: “How to beat Amazon with your E-Commerce Company” [Late Checkout Substack]
  • While inventory restrictions give sellers a headache, Amazon is looking at its own challenge to manage waste. The approach is a new resale program that is being tested in the UK: “Amazon launches new resale programs to cut down warehouse waste” [The Verge]
  • Shipping expansion to Etsy & Walmart: “Amazon expands deliveries to serve unlikely clients: its rivals” [Financial Times]
Let’s make this week count,
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Christian Umbach

We are helping E-Commerce Aggregators to accelerate their deal execution and scale up operations. 🔥 The Order comes as a monthly newsletter with curated content pieces around hot topics in the marketplace aggregation space as well as the latest product updates and Xapix news -- plus weekly roundups on Sundays around last week's funding and key strategy insights. Enjoy the read!

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