The Order

By Christian Umbach

The Order : Weekly Aggregator Roundup - SellerX & Wonder Brands



The Order
Happy Sunday,
here’s a roundup of the last week:

Chart of the week
As Statista reports the US and India marketplace account for a combined 25.9% of 1.3 million new sellers on Amazon in 2020.
Global distribution of new sellers on Amazon marketplace worldwide in 2020, by country [Statista]
Global distribution of new sellers on Amazon marketplace worldwide in 2020, by country [Statista]
New funding this week: $138M
Funding Craze 💰
  • EU: SellerX announces $118M equity round led by L Catterton [PR Newswire]
  • Latam: Wonder Brands raises $20M seed funding to aggregate sellers focused on MercadoLibre and Amazon [Techcrunch]
Strategy 📈
  • Deep dive on review practices: “When Amazon Customers Leave Negative Reviews, Some Sellers Hunt Them Down” [WSJ
  • “Amazon Ad Prices Surge, As Demand From Sellers Intensifies” [The Information
  • Ads as a key revenue source for eCom marketplaces spreads: “eBay’s Plan Is More Ads” [Marketplace Pulse]
  • Supporting structure around aggregators is flourishing as well: “E-commerce-as-a-service platform picks up $98M to give brands scaling tools” [Techcrunch
  • Amazon vs Shopify aggregator trends: “The Rise of the Holding Companies” [2pm] 
  • Deep Dive on Perch: “In the sprint to sell on Amazon, Boston-based Perch bets big on sleep sacks and champagne flutes” [Boston Globe]
  • Deep Dive on Powerhouse 91: “Powerhouse91 acquires brands across three product categories” [Economic Times]
Let’s make this week count,
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Christian Umbach

We are helping E-Commerce Aggregators to accelerate their deal execution and scale up operations. 🔥 The Order comes as a monthly newsletter with curated content pieces around hot topics in the marketplace aggregation space as well as the latest product updates and Xapix news -- plus weekly roundups on Sundays around last week's funding and key strategy insights. Enjoy the read!

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