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The Order : Weekly Aggregator Roundup - Rainforest, Dwarfs & Telos

The Order
Happy Sunday,
Here’s a roundup of the last week:

Chart of the week
The Practical Ecommerce this week covered how Amazon’s sales have overtaken Walmart. While missing the 2020 numbers, Prime which is available in 22 countries today showed a growth rate of 33% between Q1-2019 and Q1-2021.
Number of Paying Amazon Prime Customers Worldwide (in Mio members) [Practical eCommerce / Statista]
Number of Paying Amazon Prime Customers Worldwide (in Mio members) [Practical eCommerce / Statista]
New funding this week: $57M
Funding Craze 💰
  • APAC: Rainforest raises a $20M USD “pre-series A” led by Monk Capital to accelerate the growth beyond it’s current 6 brand acquisitions [Techcrunch]
  • EU: Dutch-based Dwarfs adds 30M EUR (~35M USD) as credit facility led by North Wall Capital [Private Equity Wire]
  • US: Telos Brands raises a 2.1M USD seed round led by Picus Capital [Business Wire]
Strategy 📈
  • 🦄 The Packable/Pharmapacks success story continues - and is further great news for the ecosystem: “Amazon’s top third-party seller in U.S. plans to go public via SPAC” [CNBC]
  • A note on the relation of aggregators and Amazon: “Amazon aggregators are walking into the dragon’s cave” [The Financial Times]
  • Fueling the growth: “Prominent investors are starting to notice that they can get an ROI within 2 – 3 years and even faster with a proven growth strategy.” - “The Amazon FBA Acquisition Gold Rush Is A Billion-Dollar Booming Industry” [Forbes]
  • A UK market seller story: “Specialist funds click on Amazon’s best sellers” [The Times]
  • Amazon European Brand Owner Summit, Sep 22-23 [VConfex]
  • Amazon is working on a new point-of-sale system to lure merchants from Shopify, Square, and PayPal [Business Insider]
  • Going beyond Amazon: “Brands are Branching Out from the Amazon Marketplace” [Retail Touchpoints]
  • Growing competition in Europe: “Shopee may enter Poland to start its European expansion” [Tech in Asia]
  • Debuts New Dropshipping Tools, SMB Grants [PYMNTS]
  • Flipkart Boost: Flipkart launches programme to find and build D2C brands [Economic Times India]
Let’s make this week count,
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Christian Umbach

We are helping E-Commerce Aggregators to accelerate their deal execution and scale up operations. 🔥 The Order comes as a monthly newsletter with curated content pieces around hot topics in the marketplace aggregation space as well as the latest product updates and Xapix news -- plus weekly roundups on Sundays around last week's funding and key strategy insights. Enjoy the read!

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