The Order

By Christian Umbach

The Order : Weekly Aggregator Roundup - Perch & Growve



The Order
Happy Sunday,
here’s a roundup of the fourth week of May:

Chart of the week:
Countries accepted for seller registration on Amazon - dark blue countries added recently [MarketplacePulse]
Countries accepted for seller registration on Amazon - dark blue countries added recently [MarketplacePulse]
New funding this week: $950M
Funding Craze 💰
  • US - Perch $775M funding added with participation of SoftBank Vision Fund II - reporting 70 brands to date with on avg 2 brands/week being added in 2021 [Forbes]
  • US - Growve $175M debt funding following an undisclosed minority investment by Palm Beach Capital earlier this month to accelerate beyond 13 acquisitions / 20 brands to date [PR Newswire]
… and with that disclosed funding for FBA aggregators accelerates beyond $5BN 🔥
Strategy 📈
  • The world is you oyster – Amazon open doors for sellers from 85 additional countries [MarketplacePulse]
  • Google Advances Its Open Commerce Ecosystem For Shoppers And Retailers: Shopify, WooCommerce, GoDaddy, Square [PYMNTS]
  • Will the future of Chinese e-commerce deliveries belong to Alibaba or Tencent? [Economist]
  • Amazon Fulfillment Investments Propel GMV [SeekingAlpha]
  • Stryze Group Founder Podcast with Sebastian Funke on the FBA & broader D2C strategy [Deutsche Startups Google Podcast - in German]
  • Amazon Policy Punishes Consumers, D.C. Suit Claims - challenge for pricing within and outside of the Amazon marketplace [WSJ]
Let’s make this week count,
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Christian Umbach

We are helping E-Commerce Aggregators to accelerate their deal execution and scale up operations. 🔥 The Order comes as a monthly newsletter with curated content pieces around hot topics in the marketplace aggregation space as well as the latest product updates and Xapix news -- plus weekly roundups on Sundays around last week's funding and key strategy insights. Enjoy the read!

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