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The Order : Weekly Aggregator Roundup - Pattern Brands & Prime Day stats

The Order
Happy Sunday,
Here’s a quick roundup of last week’s news

Prime Day stats:
  • Biggest Prime day ever: 300M+ items purchased worldwide, $1.7B “saved” with top categories: Consumer Electronics, Household Essentials, and Home [Amazon]
  • Prime time (in the US): 8 p.m.—9 p.m. PT on Wednesday, July 13 [Amazon]
  • Two day Prime day event pushed web sales up 8.5% to $11.9 Billion [Bloomberg]
New funding this week: $25M
Funding Craze 💰
  • US: Pattern Brands announced its $25M series B to accelerate the acquisition of Shopify brands. The round enables the acquisition of two brands (Poketo & Yield) to bring the current portfolio to six [Gin Lane]
Movers & Shakers 🤝
  • Thrasio details its best performing products on Prime Day [PR Newswire]
  • “Alphagreen Group Acquires 96North, a 100% Natural Aromatherapy Brand With Eye on Further Acquisitions” [Global Newswire]
  • New vessel feature [Naver]
Strategy 📈
  • “Consolidation in the Amazon aggregator sector - Razor Group, Factory14, Olsam, Thrasio, BBG and more” [Hahnbeck]
  • Weather it’s weak sales or regulatory pressure - Amazon’s consideration to move of private label brands is a step to level the playing field for third party sellers: “Amazon Has Been Slashing Private-Label Selection Amid Weak Sales” [Wall Street Journal / Marketwatch]
  • Use of seller data, buy box & prime: “Amazon seeks to settle EU antitrust probe with set of offers” [Techcrunch]
  • Buy with Prime as an entry pass: “Shopify Prime Day
  • Does “Direct with Consumer” emerge from the “Direct to Consumer” model? Here’s the Pattern Brands founder Nick Ling’s take on this. [Twitter]
  • “Will deal days boost eCommerce sales?” [McKinsey]
  • Goldman Sachs has loaned $233M to help Mercado’s fintech arm expand in Brazil and Mexico: “How Mercado Libre, the ‘Amazon of Latin America,’ could disrupt the region’s banking industry” [Insider Intelligence]
  • “Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own data” [Business Insider]
  • “Retailers’ Tech Stacks Need To Get Simplified” [Forbes]
  • General (industry-agnostic) M&A trends: “Higher Financing Costs, Lower Valuations Crimp M&A” [Wall Street Journal]
Events 🎤
Let’s make this week count,
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Christian Umbach

Accelerate the growth of your eCommerce brand exponentially 🔥 The Order comes as a weekly newsletter with curated weekly roundups on Sundays around last week's funding and key strategy insights. Enjoy the read!

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