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The Order : Weekly Aggregator Roundup - Moonshot Brands & Pattern

The Order
Happy Sunday,
here’s a roundup of the third week of June:

New funding this week: $220M
Funding Craze 💰
  • US: YC-grad Moonshot Brands - currently at $30M revenue run rate - closes $160M round [Moonshot Brands Blog]
  • US: Pattern announces a $60M fundraise to acquire D2C brands - not purely focused on FBA aggregators [Retail Dive]
Strategy 📈
  • Thrasio adds capital offering for sellers through Yardline acquisition [Enterprise Talk]
  • Detailed market spotlight on Southeast Asia: “Una Brands, Rainforest light the brand aggregation match in SE Asia”[The Ken]
  • Copycat vs market adaptation: “Mensa is locally innovated, it’s not a Thrasio of India” Money Control Podcast]
  • Beyond Amazon: “Shopify expands its one-click checkout, Shop Pay, to any merchant on Facebook or Google” [Techcrunch] - Ben Thompson in his blog further details this important step and comments “Shopify’s true coming out party as a consumer brand”
  • With privacy rules changing the eCommerce playbook will evolve - “Apple, Fedex and the cookie-apocalypse” [Ben Evans Blog]
Best of success for Prime Day this week,
Christian
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Christian Umbach

We are helping E-Commerce Aggregators to accelerate their deal execution and scale up operations. 🔥 The Order comes as a monthly newsletter with curated content pieces around hot topics in the marketplace aggregation space as well as the latest product updates and Xapix news -- plus weekly roundups on Sundays around last week's funding and key strategy insights. Enjoy the read!

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