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The Order : Weekly Aggregator Roundup - Lenskart

The Order
Happy Sunday,
Here’s a quick roundup of last week’s news:

Read of the Week:
Amazon’s 2021 Letter to Shareholders - a first for Andy Jassy - outlines Amazon’s journey over the past 25 years across key pillars of its offering. Most notably: Its fulfillment network doubled in the last 24 months.
The fulfillment network now comprises 410 fulfillment centers, 168 sortation centers, 1055 delivery stations, 260,000 drivers & a fleet of 100 cargo aircraft.
New funding this week: $200M
Funding Craze 💰
  • India: Eyewear retailer Lenskart in final talks to close a $200M-$250M being led by Alpha Wave Capital following a $315M Softbank & KKR backing last year to accelerate aggregation of DTC brands across the US and Europe [Economic Times]
Strategy 📈
  • 5% fuel and inflation FBA Fee surcharge: “Amazon Hikes Fees for Fulfilling Seller Orders” [eCommerce Bytes]
  • 21% of eCommerce holiday sales were returned. A problem for many, a chance for others: “How Amazon plans to fix its massive returns problem” [CNBC]
  • 0.1% of Etsy sellers go on strike, and get quite some attention: “Etsy Sellers Strike as Site Ramps Up to Battle Amazon” [Wall Street Journal]
  • “Check out the 10-slide pitch deck 2 Amazon alumni created to reel in a $27.5 million Series A round for Shipium, an e-commerce logistics startup” [Business Insider]
  • “Meta’s Horizon Worlds is testing in-app purchases and creator bonuses” [Techcrunch]
  • “Why D2C brands need to enhance digital presence through social commerce” [Economic Times]
Events 🎤
  • eCom World, May 4-6 online
  • KPMG Retail VAT and Customs Masterclass 2022, May 12 online
One additional day to mark on your calendars: Prime Day is July 18
Let’s make this week count,
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Christian Umbach

Accelerate the growth of your eCommerce brand exponentially 🔥 The Order comes as a weekly newsletter with curated weekly roundups on Sundays around last week's funding and key strategy insights. Enjoy the read!

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