The Order

By Christian Umbach

The Order : Weekly Aggregator Roundup - House of Brands Company



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The Order
Happy Sunday,
Here’s a quick roundup of last week’s news

Chart of the Week:
Marketplace Pulse in its article “Amazon is Drowning in Trademarks” highlights the steep growth of trademark registrations (among other accelerated by Chinese sellers). Moreover, Amazon’s Brand registry saw a 40% increase YoY in 2021 covering at least 700k brands in total. Many shoppers may never know those brands despite loving the products.
Trademark Registration Applications [Marketplace Pulse]
Trademark Registration Applications [Marketplace Pulse]
New funding this week: $-M
Funding Craze 💰
  • India: House of Brands Company (HOBC) secured an indisclosed seed round to aggregate and scale premium brands. So far the aggregator has acquired 5 brands and aims to add another 8 brands in 2022 [ANI]
  • According to a report by German Handelsblatt a large round by Razor Group is about to be announced, we will keep our eyes next week for more info.
Movers & Shakers
  • Berlin Brands Group to lay off 10% of its staff [Handelsblatt - in German]
  • eCommerce financing firm Juni announced a $206M Series B thereof $100M in equity [Techcrunch]
  • An interesting initiative: “Forum Brand’s Preferred Partner Network connects eCommerce business owners with world-class service providers” [Forum Brands]
  • Amazon aggregator Acquco launches tech and analytics divisions [Modern Retail]
Strategy 📈
  • “Direct-to-consumer brands are selling on Amazon after years of avoiding the e-commerce giant. Experts predict a bumpy ride.” [Business Insider]
  • Amazon launches Luxury Stores in Europe [eCommerce News]
  • “Amazon sellers reject efforts by an executive to rally their opposition to Big Tech antitrust bill” [CNBC]
  • “Amazon Working On Its Largest-Ever Warehouse in California” [WebProNews]
  • Amazon-first brand Anker derived 54% of its sales from Amazon in 2021 - the impact of wholesale, DTC and other channels has grown over the years: “Amazon-Native Brand’s Anker Sales Hit $1B” [Marketplace Pulse]
  • Shopify Audiences: “Shopify’s big push into advertising is supposed to help merchants hobbled by Apple’s privacy changes find new customers. Experts and sellers aren’t convinced.” [Business Insider]
  • “How Direct-to-Consumer Marketers Are Chasing Customers After Privacy Changes” [Wall Street Journal]
  • Forecasting errors or desired higher stock holdings? “The return of the inventory cycle” [The Economist]
  • Tata Neu is looking to gain market share: “After Amazon, Flipkart, Reliance and Tata Neu, India’s $133 billion eCommerce market may be too little for a fifth player” [Business Insider]
  • Meesho saw a 5x increase for its annual sale: “India’s youngest ecommerce giant received more than 60 orders every second during its one-day sale” [Business Insider]
  • Adobe CEO says e-commerce is seeing price decreases, expects strong future for online shopping [CNBC]
Events 🎤
  • Aggregator CEOs Discussing the Future of the Space, The Fortia Group Webinar, June 23
  • PowWow July 12-13 in Palm Beach Florida | considering to attend/exhibit? Let me know & happy to connect you with the team
  • Billion Dollar Seller Summit, Aug 14-18 in Austin
Let’s make this week count,
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Christian Umbach

Accelerate the growth of your eCommerce brand exponentially 🔥 The Order comes as a weekly newsletter with curated weekly roundups on Sundays around last week's funding and key strategy insights. Enjoy the read!

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