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The Order : Weekly Aggregator Roundup - GoNorth

The Order
Happy Sunday,
Here’s a quick roundup of last week’s news

Chart of the week #1: Valuation Multiples
The Fortia Group in its latest webinar put some numbers to the recent decline in multiple. A survey among 35 aggregators/buyer participants indicated that 82% of respondents are seeing 2 - 4x SDE (incl deferred comp). This is down from Dec 2021 numbers where a 30% saw a 3-4x multiple, 43% a 4-5x, and 17% above 5x.
June 2022 Data for Multiples (including any type of deferred compensation) [The Fortia Group Survey, N=35]
June 2022 Data for Multiples (including any type of deferred compensation) [The Fortia Group Survey, N=35]
Chart of the week #2: Customer Engagement
Shopify released its future of eCommerce report full of stats around eCommerce growth, brand interaction and customer behavior. One trend is that more and more eCommerce brands are looking at novel ways of interacting with its customer base through chat rooms / community hubs, real life experiences, or recipes.
Percentage of brands creating more ways for customers to interact with them in 2022 [Shopify]
Percentage of brands creating more ways for customers to interact with them in 2022 [Shopify]
New funding this week: $22M
Funding Craze 💰
  • Europe: GoNorth adds $22M in debt funding to accelerate acquisition of FBA brands [Breakit]
Movers & Shakers
  • 🕶 Eyewear powerhouse: Lenskart in $400 Million Deal to Create Asian Eyewear Giant [Bloomberg]
  • $65M series A by eCommerce software solution home Shop Circle to acquire and expand its eCommerce solutions [Axios] [Techcrunch]
  • $30M Series A of multi-marketplace solution Nautical Commerce [Techcrunch]
  • $6M seed funding of marketplace marketing solution Promoted [Techcrunch]
Strategy 📈
  • Feature of Japanese aggregator forest [Forbes Japan]
  • “The Amazon FBA Seller’s Business Broker Guide 2022” [Jungle Scout]
  • Choice & selection: “The Surprising Reason Your Amazon Searches Are Returning More Confusing Results than Ever” [Wall Street Journal]
  • India: “Open Network for Digital Commerce a fascinating idea; excited about prospects: Amazon India senior executive” [Money Control]
  • “Walmart’s data lead outlines his strategy for competing with Amazon after growing the retailer’s data-monetization platform by 75% last quarter” [Business Insider]
  • “TikTok tests a dedicated Shop feed that highlights products you can buy now” [Techcrunch]
  • DTConomics at play: “DTC darling Allbirds is now trading under $5 as investors demand profits over buzz. Analysts say to have any chance to compete with Nike and Adidas, it’ll have to expand beyond those ‘iconic’ fuzzy sneakers.” [Business Insider]
  • European eCommerce grew 13% in 2021, 2022 growth expected at 11% [eCommerce News]
Events 🎤
  • PowWow July 12-13 in Palm Beach Florida | considering to attend/exhibit? Let me know & happy to connect you with the team
  • Billion Dollar Seller Summit, Aug 14-18 in Austin
➕ One more thing...
Xapix has grown to serving insights for more than 210,000 products by now across about 4,000 brands. As we are preparing new offerings, we’d love your quick feedback on what tooling advancements would make the biggest impact for you. Take an active role in our roadmap & the future of eCom tooling via this form 🙌
Let’s make this week count,
Christian
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Christian Umbach

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