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The Order : Weekly Aggregator Roundup - Goat Brand Labs & Prime Day(s)

The Order
Happy Sunday,
Here’s a quick roundup of last week’s news

Prime Day is up - with more to come
This week Amazon officially announced the upcoming Prime Day which will take place as a two day event. Modern Retail digs in to explore “How third-party sellers are prepping for Prime Day”.
As Business Insider reports, a second Prime Day-style sales event may be coming up this fall. Only caveat: “All promotions must match or beat the lowest price since January 1, 2022”.
Amazon Prime Day 2022
Amazon Prime Day 2022
New funding this week: $50M
Funding Craze 💰
  • India: D2C brand house Goat Brand Labs announced their $50M series A (mix of equity & debt) - the team has thus far acquired 15 brands across fashion, beauty and lifestyle [Techcrunch]
Movers & Shakers
  • Nutrition, personal care & lifestyle: “D2C Rollup Unicorn GlobalBees Invests In Five Brands” [Inc42]
  • Bill pay & working capital: “Settle Raises $280 Million In Debt to Power E-Commerce Brands” [Forbes]
Strategy 📈
  • More data for sellers - and a second buy box: “Amazon offers to share data, boost rivals to dodge EU antitrust fines” [Reuters]
  • The more, the merrier - Belgium, Chile, Colombia, Nigeria, and South Africa may be next: “Leaked documents show Amazon plans to expand into 5 new countries across Africa, South America, and Europe even as the company dials back in the US” [Business Insider]
  • Buy with Prime starts powering DTC brands: “First Buy With Prime Buttons in the Wild” [Marketplace Pulse]
  • Amazon Builds Property Empire, Quietly Buying Land Across the US [Bloomberg]
  • 🥶 “Welcome to the E-Commerce Winter” [The Information]
  • Flippa success story: “This 31-year-old former hedge-fund analyst bought a Shopify store for $7,500 and sold it for $550,000 2 years later, and he’s now CEO of a company doing $2 million in sales a year. Here’s how he got his start.” [Business Insider]
  • 618 is on: “China’s multi-billion dollar shopping festival tests e-commerce giants and consumer appetite” [CNBC]
  • “China’s Tencent Buys $264 Million Stake In Flipkart From Binny Bansal” [NDTV]
  • “Alibaba extends logistics arm to Pakistan for eCommerce unit Daraz” [Techcrunch]
Events 🎤
  • Aggregator CEOs Discussing the Future of the Space, The Fortia Group Webinar, June 23
  • PowWow July 12-13 in Palm Beach Florida | considering to attend/exhibit? Let me know & happy to connect you with the team
  • Billion Dollar Seller Summit, Aug 14-18 in Austin
Let’s make this week count,
Christian
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Christian Umbach

Accelerate the growth of your eCommerce brand exponentially 🔥 The Order comes as a weekly newsletter with curated weekly roundups on Sundays around last week's funding and key strategy insights. Enjoy the read!

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