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The Order : Weekly Aggregator Roundup - Global Bees, Intrinsic & NextChapter

The Order
Happy Sunday,
here’s a roundup of the last week:

Number of the week
200 Million - amount of fake reviews that Amazon deleted worldwide in 2020
New funding this week: $263M
Funding Craze 💰
  • India: Global Bees announces their $150M Series A led by first cry - half equity, half debt [Techcrunch] , more interesting insight from Global Bees backer and First Cry’s cofounder Supam Maheshwariin his Inc42 interview
  • US: Intrinsic closes $113M Series A (in late June already) with focus on health & wellness [PR Newswire]
  • Korea: NextChapter raised an undisclosed amount to drive aggregation with a focus on platforms such as Coupang and Naver’s Smartstore [Business Korea]
Strategy 📈
  • Amazon incentivizes outside referrals by reducing the referral fee from 15% to 5% for customers originating from non-Amazon sites such as a brands blog or their Instagram account: “Amazon Will Pay Brands To Drive Traffic to Amazon” [Marketplace Pulse] - I guess lower fees is the closest you can get to a payout on Amazon…
  • Trouble for FBA ahead: “Regulators’ product-safety suit against Amazon could open ‘giant can of worms’ for e-commerce giant” [The Seattle Times]
  • As eCommerce companies are understanding themselves as entertainment companies - and vice versa, a timely piece on Netflix & Co: “How Streaming is Reinventing Ecommerce” [Inc]
  • Lean vs efficiency: “Exclusive Q&A: Berlin Brands Group takes logistics in-house” [Chain Storage]
  • More tie in on the seller funding side: After the Thrasio-Yardline partnership (that ended up with Thrasio acquiring the fintech), Goja announced their strategic partnership with SellersFunding [Goja]
Let’s make this week count,
Christian
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Christian Umbach

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