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The Order : Weekly Aggregator Roundup - Forum Brands, 10club & Powerhouse91

The Order
Happy Sunday,
here’s a roundup of the last week:

Chart of the week
Most searched Amazon keywords during 2021 Prime Day:
2021 Amazon Prime Day Keyword Demand [Helium10]
2021 Amazon Prime Day Keyword Demand [Helium10]
New funding this week: $67M
Funding Craze 💰
  • US: Forum Brands lands $27M equity round [Techcrunch]
  • India: 10club announces $40M round (unclear what the equity/debt mix is) with participation from Heyday among others [Techcrunch]
  • India: Powerhouse91 announces undisclosed funding from US-based Crossbeam Venture Partners [Economic Times]
Strategy 📈
  • Amazon vs Walmart in numbers: “Watch out Walmart, Amazon is just behind you” [Yahoo Finance]
  • Prime Day timing vs GMV growth: “Prime Day’s Growth Is Stalling” [Marketplace Pulse]
  • A deeper look at Prime Day trends: “A Peek Behind the Curtain of Prime Day 2021” [Helium10]
  • Regulator Action #1: “China proposes rules to punish illegal e-commerce pricing” [Reuters]
  • Regulator Action #2: India is aiming to curb the flexibility of e-commerce with key updates on transparency and platform liability - “New India e-commerce rules and their impact, explained” [Economic Times of India]
Let’s make this week count,
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Christian Umbach

We are helping E-Commerce Aggregators to accelerate their deal execution and scale up operations. 🔥 The Order comes as a monthly newsletter with curated content pieces around hot topics in the marketplace aggregation space as well as the latest product updates and Xapix news -- plus weekly roundups on Sundays around last week's funding and key strategy insights. Enjoy the read!

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