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The Order : Weekly Aggregator Roundup - eBrands

The Order
Happy Sunday,
Here’s a quick roundup of last week’s news

Chart of the Week:
As Marketplace Pulse details in its latest article US E-Commerce Nears $1 Trillion the current “slow down” in eCommerce growth was very much anticipated as the eCommerce market has almost doubled in 3 years. Overall eCommerce represents about 21% of core retail.
US eCommerce Trailing Twelve Month Sales (Marketplace Pulse)
US eCommerce Trailing Twelve Month Sales (Marketplace Pulse)
New funding this week: $30M
Funding Craze 💰
  • EU: Nordic aggregator eBrands announced a new $30M funding round bringing its funding to $50M to acquire and scale ecology & wellness focused brands. The team has acquired 18 brands in its first year and is planning to add 10 further brands in the remainder of 2022 [eBrands Blog]
Movers & Shakers
  • Moonshot Brands acquires Amazon-data startup QueryStax [PR Web]
  • Forum Brands Launches Free SaaS Tool to Automate Demand Planning for Amazon Brands [Webwire]
Strategy 📈
  • Prime day is coming up in mid July - Amazon’s advertising tips [Amazon Advertising]
  • Operating expenses are growing, and shared along: “Amazon Has Too Many Warehouses. Now Sellers Are Paying More” [Wired]
  • Seller bans are showing impacts: “Why Chinese sellers are quitting Amazon” [Rest of World]
  • How 3 DTC brands use retail channels as a discovery platform [Modern Retail]
  • Buy online, pickup in store is opening new doors: “Under pressure to achieve profitability, DTC brands are rushing into Target and Walmart. Wholesale can be advantageous but dangerous, analysts warn.” [Business Insider]
  • How to evolve your DTC startups’ data strategy and identify critical metrics [Techcrunch]
  • Meesho’s struggles: “Analysis: Zombie unicorns: Indian startups go from feast to famine” [Reuters]
Events 🎤
Let’s make this week count,
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Christian Umbach

Accelerate the growth of your eCommerce brand exponentially 🔥 The Order comes as a weekly newsletter with curated weekly roundups on Sundays around last week's funding and key strategy insights. Enjoy the read!

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