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The Order : Weekly Aggregator Roundup - Agora

The Order
Happy Sunday,
Here’s a quick roundup of last week’s news - yes, funding rounds are back.

Chart of the Week:
A relief on the Cost of Goods Sold side - freight rates continue to trade downwards. Overall, Drewry’s composite World Container Index decreased by 0.9% to $7,657.20 per 40ft container this week.
Drewry World Container Index (as of May 12 2022)
Drewry World Container Index (as of May 12 2022)
New funding this week: $84M
Funding Craze 💰
  • Shopify merchant aggregator Agora announced an $84M round led by Maverick Private Equity. To date Agora operates brands across various D2C categories including automotive, apparel, personal wellness products and home goods. [Yahoo Finance]
Movers & Shakers
  • Great software for brand houses and merchants: “Swiftline Acquires Leading e-Commerce Market Data and Intelligence Platform,” [Business Wire]
  • More funding for merchants (part 1): Irish unicorn Wayflyer eyes further growth as it secures $300m debt line [The Irish Times]
  • And more funding for merchants (part 2): Shopify, Square among companies hoping to ease e-commerce slowdown by lending money to merchants [The Global Mail]
Strategy 📈
  • Amazon’s ad machine: “Amazon’s advertising revenue is $31 billion and growing. Here’s everything we know about its booming ad business.” [Business Insider]
  • “Online Retail Post-COVID” [Hahnbeck]
  • While I don’t agree with every sentiment in here (and we see continued growth of a majority of players across both Amazon & Shopify) - the article overall bring together key strengths and weaknesses of the space: “How Thrasio, the well-funded creator of Amazon aggregator space, went from ‘hypergrowth’ to layoffs in less than 2 years — and leaves the model it pioneered in question” [Business Insider]
  • Amazon is shutting down Selz, the e-commerce startup it acquired last year [Geekwire]
  • Flipkart to phase out one of its seller fulfillment services [Economic Times]
  • Ecommerce enablers emerge as hot picks for investors amid D2C boom [The Economic Times]
  • 2022 Ecommerce Fulfillment Trends Report [Supply Chain Management Review]
Events 🎤
Let’s make this week count,
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Christian Umbach

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