I learned so much about logos from everyone and in the process I also became extremely clear about what the gallery logo needed to do. Like all things in my life, each aspect must serve multiple purposes.
I realized that initials of any sort were not going to work for me or the business at this point in its development. I have been an independent business owner in one business or another for 18 years and had never bothered to develop a logo. Imagine that. I just put my name out there and went for it! Like in my employment years, I have leveraged what I can deliver. I often feel there is only one way to find out what can be done and that is by doing it. Then we can talk.
Using this approach, the gallery name is its brand. It’s stays and the initials in the first draft idea go, for now. The symbol of the gallery is the work of brushes. The gallery will likely only ever show paintings with strong and supple brushstrokes for the foreseeable future. Red is for my apron and a flash of an often surprising smile and arbutus trees. The deep red is for heart, strength and warmth, all at the same time. Blue is sea, sky and even the land. It is the connection between us and earth. It is the subject matter of the gallery - landscape paintings. The paintbrush in the circle is for global community and reach. The coming together of many, as we did in the FaceBook conversation. And, a little cheekily, a red dot is for success in finding homes for paintings. The font needs to be strong and solid but not overbearing and above all, easy to read at a distance, often without your reading glass on. I like that “Gallery” is larger than “Terrill Welch” implying that it is more than just me.
I never would have got here without this large audience sharing their immediate impressions, thoughts, suggestions and encouragement.
We did it!
Now to get busy and use the new logo everywhere in the gallery’s communication which has included changing the FaceBook Art Business Page from “Art of Terrill Welch” to “Terrill Welch Gallery”.
More refinement to our brand presentation to come in the near future. Now back to reference gathering, and interview with Jennifer Peers and paintings!