Time to ban surveillance-based advertising



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Time to ban surveillance-based advertising
By Startpage • Issue #31 • View online
Every day consumers are tracked, profiled and followed on the internet. To change that, Startpage, the world’s most private search engine, and 13 other privacy-friendly companies including Vivaldi, Protonmail and Nextcloud signed a letter to policy makers calling for a final ban on surveillance-based advertising.
Startpage shows that there is another way: Because from the start we opted for an advertising model that guarantees the protection of privacy by earning our money through contextual ads. Our CEO Robert E.G. Beens says:
“For years I have seen competitors irresponsibly handling human data. For this reason, we developed Startpage in 2006, the world’s first anonymous search engine that does not store or forward any personal information about users. Revenue is generated from contextual ads based only on the search term. With this model, we as a company were profitable from the start. It is a myth that a search engine needs personal information to be profitable or to provide high quality results. ”
To generate more awareness, we hope you’ll share the letter and important message with your network too.
Thanks for your support,
Startpage team


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