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Your Customers buy benefits - not features!

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Hi  A lot of the time we feel the more features we can highlight to our potential customers the bette
 
June 8 · Issue #40 · View online
biz Tips from Zufi, Kas & Gerry
Hi 
A lot of the time we feel the more features we can highlight to our potential customers the better.  In reality, it is the opposite.  Customers buy benefits and not features.  So what’s the difference?  The video goes into it this week. 

Don't sell features - Sell benefits
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This week we have started the process of highlighting blog posts about the Independent Professionals who offer their support via Stairs And Shares. We look forward to them helping you achieve success with your businesses.
Till next week.
Zufi, Gerry & Kas
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