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How well do you understand your customers Pain? - Issue #80

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Hi  We all feel we understand our customers really well.  Most of the time we build close relationshi
 
June 14 · Issue #80 · View online
biz Tips from Zufi, Kas & Gerry
Hi 
We all feel we understand our customers really well.  Most of the time we build close relationships with our customers. This gives us a deep understanding of their needs, however, this does not mean we understand their pain. 
The video today goes into depth on identifying your customer’s pain.  It highlights a process you can use.  It also breaks down the difference between features and benefits.  Just a quick reminder customers buy benefits not features. It then talks you through 3 types of pain. 
If you would like to discuss anything the video touches on please come by to one of the Knowledge Cafes. 

How to Identify the Pain Points that You Help With?
Knowledge Cafes, London
1 to 1 Business Support
Backstage with Palaeontologist Tim Flannery
Members Section
We have been talking to a branding specialist to support you on a one to one basis.  Thankfully, the founder of Branding London has agreed to work with us from September onwards.  You can access his support via the Thursday evening knowledge cafes in the meantime.  He has worked with companies like BBC, HP, Lloyds Bank, Cisco among others. 
Look forward to seeing you make the most of his expertise to grow your business.
Till next week.
Zufi, Gerry & Kas
CoFounders StairsAndShares
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