This is our last newsletter for the year. We will restart these newsletters and the Knowledge Cafes again in the new year - mid-January.
This week our focus on customer acquisition and the need to retain them. Terms like customer lifecycle value, customer retention and customer acquisition are key concepts for all of us entrepreneurs. This video is by Steve Blank - a world famous innovator. Hope it helps. Feel free to come by in the new year if you feel like discussing anything here further.
The Lean Approach: Customer Acquisition and Archetypes - YouTube
Winners of the November Draw
The London Business Journal Draw - Sharon Sonyango. This larger than life entrepreneur helps us to stay in shape. Her article about her business will be published in the next issue of the Journal.