“This Spring Betaworks will open the doors to the first “betaworks Studios” — a club for builders. This is a new company and a new way to experience betaworks.”
Why this matters?
- On the face of it, it’s a co-working space. However, in reality there’s much more to it than that. Ultimately betaworks is positioning betaworks studios as the physical space for builders to gather and meet each other, not a bad place for you to be running if you are looking to back and create new companies.
- “Combining a digital and physical space, Studios will be a place, a platform, for builders to flourish and stay ahead of the curves that matter to them” as well as betaworks no doubt…
- Most interestingly, it’s using the power of community to support and build their brand, dealflow and position of influence. Content used to be the holy grail of VC value-add, these days community is a much stronger play and one that we are seeing more and more.