I deleted my Facebook and Instagram accounts last year sometime. I can’t remember when but I do remember feeling an overwhelming sense of relief.

I hate “likes”. I hate the idea of “likes” on content, statement, articles and anything else we do in life. I’ve been out with friends and noticed them engrossed in taking, editing and posting photos of the event instead of just enjoying the actual bloody event. I made a rule to never take photographs or videos at music concerts many years ago because I wanted to enjoy just being present.

Businesses have gone “like” mad. We believe that the vanity metric of likes is what we should be striving for. Let me tell you right now: it’s tough to monetize that like button if you don’t own it.

That’s what I wrote about in this weeks article. Start going after the right likes, no the most likes.