Fiverr gives you tools to make your description stand out, and you can make text bold, underline text, and even highlighted. I recommend you use the highlight function to add focus to the essential points in your description. Take a look at other gigs to see how they’ve done this, and again, you can see how mine is formatted. It’s best to be concise, but try to bring in some character and be friendly. Don’t just go with the corporate dribble, add a little bit of your personality to it, and it will attract more sales.