Adesola Akindele-Afolabi, a former Reuters Institute Journalism Fellow and current Deputy Editor of Stears Business in Nigeria, was working as a finance journalist at a weekly business newspaper in Lagos, but realised her articles had been focused on the wrong audience.
“I’d been ignoring the people who needed me the most,” she writes. “My audience had been finance regulators, CEOs of banks, listed companies, insurance firms…but my country is the poverty capital of the world.”
“So with my own experience of navigating the waves of poverty, and the evident degrading economic situation of Nigeria, I started to ask myself: what am I doing to change this narrative? What is my true responsibility as a financial journalist and an economist?”
Adesola’s research project focuses on the role of media in financial literacy and poverty eradication in Nigeria. This article gives a good overview of her story, and her full paper is linked at the bottom if you’re interested in reading more.
The bottom line? Media can make a real difference in the world, if you focus it on where it’s needed most.