This is a thought-provoking piece from Jacob Donnelly, GM of B2B at Morning Brew in collaboration with The Washington Post’s Jarrod Dicker. The two debate the question of whether the business model of media is to blame for where we are today.
There’s no way I can do a summary here that will do it justice, so I’d really recommend taking some time to read it. But here is a taster:
“When we continue to analyze why things are the way they are in this country, it’s going to be easy to point to the business model of media and say that it’s the problem. They’ll say that we need to revolutionize how the media makes money. “The business model must be rebuilt from the ground up.”
"That’s not true. The business model of media is fine…But there is a lot of work ahead of us on the operational side. We need to continuously deliver an amazing product to consumers worth paying for. No one balks at paying for a cell phone, gym membership, Netflix, BabyYoda+, Peloton and every other subscription. Why should they balk at paying for news if the product is actually important to them? ”
This all ties in beautifully with Brian Morrissey’s edition of The Rebooting this week, which looked at how publishers can build out successful verticals
, including how they approached at Digiday. With two Substacks to start your Monday, now on to some other industry news…