We all know that this year has seen a surge in digital subscribers for news organisations. Whether you attribute the bump to COVID, Trump, or everything else being on fire, it is indisputable that audiences - especially younger people - are now more willing to pay.
But what happens as competition grows for those readers? Will there be enough subscription revenue to go around?
Our own Chris Sutcliffe looks at this very question for Digital Content Next. Whether it’s expanding into new markets - English or other languages - or getting more creative with product offerings, newspapers are looking ahead to mitigate any potential slowdown of subscription revenue growth.
The key takeaway: pandemic or no pandemic, now is not the time to be resting on one’s subscription laurels. The publishers that stay on top of the subscription wars will be those that invest in their subscriber growth strategies now.
Another brilliant piece from Damian Radcliffe as part of his series from the Publisher’s Guide to Navigating COVID-19 report. This time, he explores the pandemic-inspired developments that publishers, researchers and policymakers need to be aware of.
Lucy Kueng’s work on digital transformation in publishing businesses is always first class, and she’s got a new book out now about how publishers can harness leadership, culture and talent to ‘really’ go digital. This piece gives a taster, looking at how to create a leadership structure that supports both strategic objectives and the teams under leaders that make the magic happen.
A fascinating analysis of a set of charts which looks at how digital-native publishers are faring in everything from traffic to online reach. Particularly interesting to note is that traffic to digital native sites has been fairly static since 2017, and although many have seen a slight rise during the pandemic, it’s been nothing to match the surges seen by traditional news brands.
This week, we hear from Uwern Jong, Founder and Editor-in-Chief of OutThere magazine. He talks to us about the luxury LBGTQ travel brand’s journey over the past decade, including how he’s grown print readership, and how the pandemic has impacted travel content.
Over the past two years publishers have rightly been shouting about the power of their first party data. Understandably, that’s led to many becoming protective of the data that underpins this rediscovered strength - but instead of building up walls, many are doubling down on collaboration within the industry.
Also…we’re really busy…so here’s another MV update for you!
Join Media Voices, What’s New in Publishing and Permutive in a virtual event to launch this year’s Media Moments report, followed by a panel of publishing experts discussing how they will be navigating challenges and opportunities in 2021 and beyond.
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