The test of time. Stonehenge, spirits, heroes.

“These cements are incredibly strong. I’ve wondered if the builders of Stonehenge could tell something about the stone properties, and not only chose the closest, biggest boulders, but also the ones that were most likely to stand the test of time,” Nash told Science Alert.

Low-sugar fitness wines and niche localized beers have gained significant traction over the last few decades, but innovation around spirits has taken more time. Small distilleries have emerged in the same way craft breweries did years ago, but in most cases, their unique products haven’t become mass-market. Finally, the way that companies introduce customers to new drinks hasn’t dramatically changed in the recent past.

We asked start-up founders and leaders to name a hero of innovation. Here are some of the figures from history that cropped up.