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The tales we tell. Created value, tarnished brands, Merlin.

The tales we tell. Created value, tarnished brands, Merlin.
By Mary Trigiani • Issue #1036 • View online
The past half century, in corporate years, has delivered twists and turns in company stories – as well as many gyrations in the format of communications strategy and operations. New facts always emerge, so it’s best to set a priority for truth. This way, you’ll never have to back-fill your position with suspicious spin or specious logic. Your honor remains intact.

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Mary Trigiani

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