The tales we tell. Created value, tarnished brands, Merlin.

The message from nearly 250 of the world’s most senior communicators is clear: to meet the challenge of this moment, the communications function must advance from operating as a transactional cost center delivering on a communications agenda to being an indispensable partner generating measurable business value. 

Among today’s brand-conscious consumers, honesty and authenticity are increasingly important. While larger brands that set out to embody these qualities must live and breathe them day in and day out. If there is any damage done to a brand through poor leadership, larger organizations can often recover, however smaller businesses can face an existential crisis if their brands are tarnished in the eyes of their customers.

Now, two years after Richardson’s unexpected discovery, scholars have determined these fragments are evidence of one of the oldest known Arthurian manuscripts of its kind. In their new book, The Bristol Merlin: Revealing the Secrets of a Medieval Fragment, medieval literature scholars Leah Tether, Benjamin Pohl, and Laura Campbell also reveal that the fragments spin a different tale from the version of events scholars already knew.