Saying and doing. Costumes, follow-through, values.

“People think I sew. But that’s not really what I do. What I do is I tell stories,” she said. 

Brett Wilson: “[It’s] important in any organization, but particularly in a startup, where all the odds are against you in the beginning,” Wilson told me. “You just need people who follow through, and it’s a lot more fun when the people you work with do that. You can count on them, and you can get by with fewer layers of management, and communication flows faster.”

Tracy shared why Levi-Strauss has been an outspoken, value-driven company from the start; how to ensure your stance is institutionalized rather than just being an opinion of the CEO; and how to create an action plan to identify the issues you need to speak up about as a company and do so effectively.