If a company had a problem with sales, you wouldn’t hold a deep, sincere conversation about how much everybody values sales, dedicate a “National Celebrate Sales Month,” and expect anything to change. Unfortunately, that’s a lot of what we’ve been doing in the DEI context.
Businesses need to use basic business tools to solve this business problem—the same ones they use to solve any business problem: evidence, metrics, and persistence, until they achieve their concrete, measurable goals.