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Positioning. Appalachia's economy, serving customers, brand advantage.

Positioning. Appalachia's economy, serving customers, brand advantage.
By Mary Trigiani • Issue #1050 • View online
There is a boatload of taxpayer-funded grants and incentives floating on the sea of economic development. If yours is an area currently suffering economic distress, it can be pretty easy to prevail upon the sympathies of public sector leaders to “help”. You follow the buzzwords and get those funds under management – and your performance measures are rarely those a business organization would use to report production. So: a true economy is built upon understanding the twists and turns of a marketplace, figuring out the needs you can turn into opportunities, producing, and portraying your region as an answer within reach.

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Mary Trigiani

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