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Positioning. Appalachia's economy, serving customers, brand advantage.

There is a boatload of taxpayer-funded grants and incentives floating on the sea of economic development. If yours is an area currently suffering economic distress, it can be pretty easy to prevail upon the sympathies of public sector leaders to “help”. You follow the buzzwords and get those funds under management – and your performance measures are rarely those a business organization would use to report production. So: a true economy is built upon understanding the twists and turns of a marketplace, figuring out the needs you can turn into opportunities, producing, and portraying your region as an answer within reach.

Restructuring the economy of the Appalachian Highlands - Cardinal News
Mastering the connection between strategy and culture
What is brand equity and why is it important? | CustomerThink
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Mary Trigiani

The Newsbrief features items Mary clips from the news.

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