How to spend taxpayer money. Examples from Virginia, cluster strategy, the value proposition.

Brookings: …as we found in our 2018 report, Rethinking Cluster Initiatives, the ubiquity of clusters as a concept masks the fact that transformative cluster initiatives are rare. Successful case studies indicate it will require rigorous strategic planning, large public and private investments, and significant industry engagement and leadership. And with equity being the EDA’s guiding principle, cluster coalitions must broaden to include and empower institutions and leaders with a track record of delivering economic opportunity to underserved communities.

Brock: Value creation is the ultimate differentiator. It’s not limited to the customer’s buying journey, but it’s our shared experiences over the life of our relationships. It’s their experience of our company and our experience of theirs before we even meet. It’s the value we create in those first fleeting discussions—even though we/they may not even be looking. It’s the experience in every interaction as they determine they should change (perhaps because we have incited it), it continues through their buying journey and after they buy and look to implement/realize value.