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Gimmicks. The better bank, the right documents, the smell of fuel.

Gimmicks. The better bank, the right documents, the smell of fuel.
By Mary Trigiani • Issue #996 • View online
Gimmicks may have worked in burlesque (See “Gypsy” by Sondheim, “You gotta have a gimmick If you wanna have a chance”, etc.) but in most businesses, they can be trouble. Especially if the audience is being deliberately tricked. A company does not grow via spin or stunt and neither does a renaissance.

Why bigger isn’t always better in banking
Five Documents Required for Organizing a Business - Launchopedia
Ford made a premium gas fragrance for EV owners who miss the smell of fossil fuels - The Verge
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Mary Trigiani

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