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Friction. Brand value, change management, scent.

Experts assert that when we apply fragrance to the pulse points on our wrists, it is counter-productive to rub those wrists together; the action messes with the chemistry and changes the desired effect. While it is good form to be just as careful with friction in business settings, at times friction is the catalyst for change. It’s all in how we challenge one another and why: are we doing this for some short-term satisfaction or to propel organizations and people to new heights?

Here's How To Find Your Signature Scent
Why Brand Strategy Is Important - Branding Strategy Insider
Getting proactive about reactance
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Mary Trigiani

The Newsbrief features items Mary clips from the news.

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