Drop the clutter. Images, scripts, optics.

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The acronym “PR” has outlived its usefulness. I know a lot of communications professionals stand by “public relations” as a functional title or activity, but it’s time to move on to better descriptors. Positioning, public affairs, media relations. In a renaissance, you de-clutter by forging a transition from terms that reek of -isms. All via proper grammar, of course.

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Mary Trigiani

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