The truth of growth – personal, professional, commercial, industrial – is that we have to tweak the roadmaps we use. This takes collaboration and standing together on a foundation of facts and hard work. Nothing less.
Expanding and keeping your audience is a goal of all scale-ups and SMEs. A customer who makes repeat purchases creates sustainability for your company and having a loyal audience costs much less than only attracting one-time buyers.
World War II was the test case for using government investment to spur scientific progress and remake regional economies. The Cold War took it to scale. Military spending that had shrunk at war’s end surged back by the early 1950s amid a new atomic arms race with the Soviet Union and war in Korea. Take a stroll around an American university campus today, note the number of science buildings erected in the 1950s and 1960s, and you can see the poured-concrete results.
…profound changes were starting to surface even before the pandemic. Concerns about the impacts of automation have surged as machine learning and related technologies have matured. The growth of gig work, supported by new digital platforms, has thrown the longevity of the traditional employment model into question. Flexible work arrangements have moved into the mainstream. Demands for firms to define a clear social purpose have prompted business leaders to embark on soul-searching journeys.