Choosy. Reading, community v. audience, attention span.

Active reading is thoughtfully engaging with a book at all steps in the reading process. From deciding to read right through to reflection afterwards, you have a plan for how you are going to ingest and learn what’s in the book.

Books don’t enter our lives against a blank slate. Each time we pick up a book, the content has to compete with what we already think we know. Making room for the book, and the potential wisdom it contains, requires you to question and reflect as you read.

Company priorities have shifted. They no longer focus purely on their audience and what cardboard cutout content they are providing, but also how they are interacting with their audience. Many are making this transition to providing communities that bring in new prospects and support current customers. …But having a community is much more than just a business need to keep up with the times. The pandemic forced us to reconsider how we connect with prospects, customers and even our own teams. We had to work harder to have meaningful conversations with all of the people we interact with daily. 

All of these tips will allow yourself to be more comfortable working for longer periods all while staying focused on the task at hand.