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Marketing Weekly | Marketers get a shiny new AR tool

From VentureBeat this week we learn how Cartoon Network is rewarding their TV viewers in their new “h
Marketing Weekly

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From VentureBeat this week we learn how Cartoon Network is rewarding their TV viewers in their new “hypercasual” games app to engage more users with brands, a group of researchers at the University of Washington developed developed a method to help creators make augmented reality experiences from 2D static images, why cloud gaming will dominate future distribution models, and Marfeel introduces their data-backed strategy to push notifications.
From Beyond VB this week we look at best practices to develop a program for loyal customers, how to adjust bidding strategies as Google phases out their Average Position metric, why user location data is unreliable, and how to approach integrating AI in marketing on social media.

From VentureBeat
Cartoon Network Arcade ties rewards in 15 mobile games to TV show viewing
Beyond VentureBeat
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