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Marketing Weekly | February 22, 2019

From VentureBeat this week MarTech companies using blockchain technology are on the rise, Microsoft p
Marketing Weekly

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From VentureBeat this week MarTech companies using blockchain technology are on the rise, Microsoft prepares to launch iOS and Android AR apps for enterprise to compete with Google, Apple and Adobe, Facebook is expanding internet access to tap into emerging markets, and Apple updates their timetable to merge iOS and MacOS apps in a step towards universal apps.
From Beyond VB this week 2019 marks the year digital ad spending will surpass traditional ad spending with mobile leading the way, HubSpot breaks down their learnings from buying ads on Reddit, Oracle identifies a new ad fraud operation infecting the Android ecosystem and impacts programmatic advertising on the platform, and Google releases a new white paper outlining ranking algorithm changes for search queries.

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