Marketing Hyperdrive

By Mike Allton

Marketing insights. Personal revelations. Humour and hubris from Mike Allton, author, speaker and writer.

Marketing insights. Personal revelations. Humour and hubris from Mike Allton, author, speaker and writer.

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this is totally unfair

Clubhouse: What Is It And Why Should Agencies Care?Clubhouse, Clubhouse, Clubhouse. Everyone’s mentioning the new social platform. Here’s the scoop on what it is, why it matters for agencies, and best practices for the Clubhouse app. Read MoreHow To Save Time…


this is (not) how you start a blog

Why Asking Questions Is Good For Your Brand And Your CareerThis fun piece from Goldie Chan for Forbes explores why asking questions can be so beneficial to you, both personally and professionally. Read MoreInstagram Strategies for B2B & Real EstateDoubtle…


Why Is Instagram The Way It Is?

SOCIAL PULSE SUMMIT: INSTAGRAM EDITIONTo learn more about how to leverage Instagram, from organic to paid, check out this quarter’s Social Pulse Summit: Instagram Edition at We have fantastic breakout sessions lined up to cover Reels an…


Our box turtle view of social media.

Facebook Live Shopping Makes Livestream Selling EasyWith Facebook Live shopping, you can easily go live from your desktop or mobile device and start showcasing your products to watchers. This article for Entrepreneur from Stephanie Liu shows you exactly how. …


Should you take a stand on social media?

9 Tips for Writing Engaging Social Media CaptionsGreat images and videos are essential to social media success, but don’t rush to post without giving your caption sufficient thought. That short bit ‘o text may be the difference that makes the difference! Read…


Write your name in the stars

Social Media News LiveFriend and colleague Jeff Sieh has a new weekly live show where he breaks down the latest news and developments in social media, and first episode aired this week! Watch HereFacebook Live Shopping: How To Easily Sell OnlineFacebook now a…


How to find EXACTLY what you’re looking for on Twitter

Video Marketing Trends for 2021: Top Predictions from 18 Industry ExpertsThe year of 2020 has turned the whole world upside down. Due to the global pandemic, we have seen more businesses and services move online than ever before. From local businesses to larg…


be TikTok for your customers (seriously)

You Need A Swift Kick In The AdsLearn the skills and confidence to create your own Facebook Ads on a realistic budget, from the amazing Amanda Robinson. Stop struggling! Learn MoreTop Gift Ideas For BloggersThese gift ideas for bloggers are sure to fit every …


Collaboration vs. Competition

Best Black Friday & Cyber Monday Deals For MarketersWhether you’re looking for some courses to take or tools to utilize, there are some fantastic Black Friday and Cyber Monday deals here for you. Read More (There’s even some free training, so check it out…


Teach them how to say goodbye.

How To Use Instagram GuidesInstagram dropped a new feature and tactic for sharing content with your audience, and the amazing Jenn Herman swooped in and wrote up exactly what Guides are and how to use them. Read More10 Reasons Not To Miss This SummitI know yo…


What do you do when plans don’t go your way?

Realtors: Use Instagram to get more leads and sign more closings!Instead of focusing on only the immediate buyers and sellers, Jenn Herman will teach you how to keep your audience active and engaged at all stages of their journey, including while they’re happ…


Now’s the time to be thinking 5 moves ahead. ♟

10 Best Social Media Management ToolsUnsure which tool is actually best suited for your needs? That’s ok, there are many to choose from! They’re not all the same and they don’t all sport the same features or support the same networks. This quick read will hel…


my new mission in life is to help you

Getting Started With Live StreamingThere’s no one I trust and admire more than Stephanie Liu, particularly when it comes to live streaming. So when she teamed up with LinkedIn to build a course on live streaming, I immediately took note. If you’re wondering j…


Learn to drop “Baader-Meinhof” in a sentence (and why it’s cool for business)

Social Pulse Summit: Twitter EditionThis quarter’s virtual summit at Agorapulse is going to be the best one yet! Devoted 100% to helping you learn and leverage Twitter, there’ll be live keynotes, breakout sessions, live Q&As, networking, and more. It’s al…


Happy Birthday [Your Name Here], and no, that’s not a mistake.

Podcast Interview on BloggingA short while back I had the pleasure of recording an interview with Phillip and Eimer of Let’s Get Social, all about my blogging experience and processes. It was aired on Irish radio, which was pretty cool, and of course is avail…


The Social Media Job Hazard No One Is Talking About

7 Deadly Sins of Virtual EventsAre you or your organization planning an online event in the coming months? Let’s try to avoid some of the most common mistakes other online even coordinators have made, shall we? Here’s my latest for Entrepreneur. Read MoreVide…


Maybe I didn’t treat you quite as good as I should have 🎶

Learn How To Use Your DSLR As A WebcamIf you’ve got a Mac and a Canon DSLR, you have the potential for studio-quality live video. Maybe it’ll just be to impress your co-workers on Monday’s Zoom, or maybe it’ll give you the confidence you need to go live more …


Your Social Dilemma

How to Recreate Live-Networking Via Virtual Table TalksIn my latest contribution to Entrepreneur, you can learn more about Messenger Rooms and how online events might use Rooms to create more opportunities for relationship building. Read MoreSocial Pulse Summ…