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Teach them how to say goodbye.

Marketing Hyperdrive
Teach them how to say goodbye.
By Mike Allton • Issue #9 • View online
My favorite moment and song from the musical Hamilton is without a doubt when Christopher Jackson’s Washington sings “One Last Time” and explains to Lin-Manuel Miranda’s Hamilton that he will not be seeking re-election and will step down as President of the United States of America after just two terms.
After a fun and melodic back and forth, Hamilton relents and agrees to help write Washington’s farewell address, which they then start to speak and sing portions. It’s an incredibly touching moment, made all the more poignant because Washington really did demonstrate that level of resolve and commitment to country. In fact, his farewell address is such an inspiration, to this day, on Washington’s birthday, one Senator is chosen to read that address aloud and then inscribe their name and brief thoughts into a black, leather-bound book.
The full address is over 7,600 words, so I won’t make you read it all right now (though you can on your own time!). Rather, I’m going to share with you just a few key portions that I think are incredibly relevant today, even if you aren’t trying to shepherd a newly-formed republic.
Gratitude & Humility
After taking a moment to explain why he’s not running for re-election, Washington begins to express his profound thankfulness to this nation that’s empowered and entrusted him, but does so in a way that makes it clear he isn’t boasting of his accomplishments. He said, “In looking forward to the moment which is intended to terminate the career of my public life, my feelings do not permit me to suspend the deep acknowledgment of that debt of gratitude which I owe to my beloved country for the many honors it has conferred upon me; still more for the steadfast confidence with which it has supported me; and for the opportunities I have thence enjoyed of manifesting my inviolable attachment, by services faithful and persevering, though in usefulness unequal to my zeal.”
As I write this, Thanksgiving in the United States is just days away and with all we’ve gone through this year, gratitude and thankfulness may not be the easiest of expressions, yet I find it incredibly important to focus on the things I’m thankful for, and the accomplishments of my recent endeavors, particularly with the help I’ve accrued.
My family. My team. My squad.
It’s actually been a successful, healthy year for me, and to that I owe a tremendous amount of gratitude to the people around me who are my support system. I know it’s hard some days to see past the negativity and serious issues that surround us, but if you were to take a moment right now to practice gratitude, what would you be thankful for?
Speaking of practicing gratitude, let me do that right now by thanking YOU for taking the time to open and read my thoughts. I really appreciate it and I wanted to let you know that I’m working on making it even easier for you and others to do so in the future. Starting in January, this newsletter will be available online and as a podcast! Would you subscribe to the Marketing Hyperdrive podcast? Hit reply and let me know.
After speaking at length regarding the perils of partisan politics, and even allowing ourselves to be too distracted by divisive issues when we’re all still largely the same, Washington touches on the need as a nation to stay neutral in the affairs of other nations. This is a point that is brought up in the musical when Thomas Jefferson extols Washington to come to the aid of France, and he refuses. The musical suggests that Washington ignored past promises but it’s clear in his farewell address that wasn’t his intent.
“It is our true policy to steer clear of permanent alliances with any portion of the foreign world—so far, I mean, as we are now at liberty to do it—for let me not be understood as capable of patronizing infidelity to existing engagements (I hold the maxim no less applicable to public than to private affairs, that honesty is always the best policy)—I repeat it therefore, let those engagements be observed in their genuine sense. But in my opinion it is unnecessary and would be unwise to extend them.”
Translation: stay out of other people’s business, but always keep to your word. Honesty is always the best policy.
Washington begs us not only to tell the truth, but to be true to our commitments. When we tell someone that we will do something, we need to show up.
Who has shown up for you recently? Were you thinking about them earlier when we talked about being thankful for the people around you? I know I had folks like that in mind. People who have repeatedly honored the relationship that we’ve built and the tacit understanding that we have each other’s backs.
Incidentally, those are the kind of people you need more of in your life, both personally and professionally.
As Washington wound to his concluding statements, there were two powerful messages that really resonated with me this week. The first was the admission that while he may not have intentionally made any errors during his tenure in office, he knows that he is imperfect and therefore doubtless made mistakes.
“Though in reviewing the incidents of my administration I am unconscious of intentional error, I am nevertheless too sensible of my defects not to think it probable that I may have committed many errors. Whatever they may be, I fervently beseech the Almighty to avert or mitigate the evils to which they may tend. I shall also carry with me the hope that my country will never cease to view them with indulgence and that, after forty-five years of my life dedicated to its service with an upright zeal, the faults of incompetent abilities will be consigned to oblivion, as myself must soon be to the mansions of rest.”
Well, unlike Washington, I absolutely know that I have and continue to make mistakes. It’s not just probable. Yet the underlying lesson here is clear and comforting: mistakes will happen. What’s important is that we serve each other with humility and understanding. And then of course work to mitigate those mistakes.
Washington also mentioned in that last portion that he’d dedicated forty-five years of his life to service to his country. The man was due a vacation!
“Relying on its kindness in this as in other things, and actuated by that fervent love towards it which is so natural to a man who views in it the native soil of himself and his progenitors for several generations, I anticipate with pleasing expectation that retreat in which I promise myself to realize without alloy the sweet enjoyment of partaking, in the midst of my fellow citizens, the benign influence of good laws under a free government—the ever favorite object of my heart, and the happy reward, as I trust, of our mutual cares, labors, and dangers.”
Read that bit again: “I anticipate with pleasing expectation that retreat in which I promise myself…” – you know what that is? It’s a reward for a job well done.
Do you ever promise yourself a retreat or reward?
I was reminded of that necessity this week when, after my summit had concluded on Wednesday, I went back to work and re-doubled my focus on projects and priorities that had been neglected the past few weeks. I gave myself neither rest nor reward, and that was a mistake. By the end of the day Friday, I was exhausted and irritable.
What I should have done, and will most certainly do in the future, is block off the day after a significant event and project like that to rest and reflect.
Thinking beyond myself, one of the challenges for many this year has been to take time off work, even when vacation days are offered, since it’s hard to do the kinds of activities we’ve been accustomed to in the past. Many have determined that if they can’t travel, there’s no point in wasting vacation days to just sit around at home. They might as well work.
Yet that, too, may be a mistake. Even if it’s not safe or reasonable to travel, taking time off work to relax and refocus is a smart idea. One can use the time to reconnect with family and friends, enjoy nature, and spend a little time working on home improvement projects. I know, that sounds like more work, but I think it’s even more important now that your home, at least your home office if you have one, is a space that you are happy and comfortable in. Spending some time and a little money painting, decorating, organizing and re-arranging the space that you are working in day after day will pay huge dividends in the coming months.
That’s what I wish for you, now, the happy reward, as I trust, of our mutual cares, labors, and dangers.
Stay safe and well-rested, my friend.

YODA’S TEMPLE /Opportunities to learn and train
How To Use Instagram Guides
Instagram dropped a new feature and tactic for sharing content with your audience, and the amazing Jenn Herman swooped in and wrote up exactly what Guides are and how to use them. Read More
10 Reasons Not To Miss This Summit
I know you already signed up for and attended Social Pulse Summit, but for those who didn’t have a chance, I wrote up a short list (10 or so) of reasons why they should. You don’t have to read this, you already know ’em all. (Just in case.)
How To Repurpose Your Live Videos Using Descript
BFF Stephanie Liu launched an incredible new show this week: Digital Confetti – and it was fabulous! The show is all about repurposing and leveraging the incredible video content you’re creating with a live show, and this first episode took a deep dive into the amazing things you can do with Descript. Check It Out
How To Launch Your Blog’s Podcast
I mentioned above that I’m expanding Marketing Hyperdrive to podcast and online (blog-ish) formats. If you’re curious, I actually have an article that walks you step by step on how to create a podcast of your own. Read More
HAN & CHEWIE’S SHIP /Fun collaboration and partnerships
Who Is Asking You To Write A Research Paper?
A few weeks ago I sat down with D.P. Knudson to talk about all-things blogging and unbeknownst to me, but knownst to him, he recorded the whole thing. Weird, right? Anyways, I may have said one or two juicy nuggets, like focus on writing about what you already know, rather than trying to create a research paper for your audience. If you want, you can give it a listen here.
PALPATINE’S ROTUNDA /Interesting events and meetings
Upcoming Events & Speaking Engagements
  • Social Pulse Summit: Twitter Edition – these free sessions were amazing, particularly the keynotes from Chris Brogan and Goldie Chan! You can still sign up and watch what you want until Dec. 18th. –
  • #WinnieSun Tweet Chat, Dec. 2nd
JABBA’S BARGE /Laughs and other galactic entertainment
The Best Thanksgiving Turkey
Since 2000, I’ve been responsible for the bird and, typically, the entire feast in celebration of Thanksgiving with my family. After a couple of ho-hum attempts, I adopted and adapted the delectable tact of Alton Brown: brining. These days, my roasted turkeys are so delicious and moist, my family orders them up multiple times a year. If you want your gobble gobble day to be a success, you can’t go wrong with Alton’s recipe!
WATTO’S JUNK /Trinkets and spare parts that might be just what you needed
Down-and-Dirty Content Marketing Promise
Hey, I get it, your’e strapped for time, and you really need this content marketing thing to work. You don’t have a huge ad budget, and all you really want is a reasonable stream of new website visitors to find your content, learn about you, and decide to buy. Heck, it doesn’t even have to be all of them, right? Just a nice portion of that traffic would be cool.
The good news is, that’s totally doable. In fact, I promised you down-and-dirty, so here it is: a three hour content marketing workshop, with workbook, that you can run through in while you’re still in your pajamas today.
What, you wanna know more? Ok fine. It’s a complete workshop on content marketing for business that will walk you through how to figure what to even write about, how to come up with ideas, and then how to assemble multiple pieces of content in such a way as to get Google to sit up and say, “damn, that’s something to write home about!” I event walk you through how to promote your latest work of art to get maximum eyeballs (and wallets) on it. I call it the three pillars of content marketing. Catchy, huh?
Now you’re just wasting time. Get it now:
Apple - Google - Spotify - Stitcher - Alexa - Libsyn
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Mike Allton

Marketing insights. Personal revelations. Humour and hubris from Mike Allton, author, speaker and writer.

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