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Now’s the time to be thinking 5 moves ahead. ♟

Marketing Hyperdrive
Now’s the time to be thinking 5 moves ahead. ♟
By Mike Allton • Issue #7 • View online
“Chess is a matter of delicate judgement, knowing when to punch and how to duck.”
In the late 1950’s and early 1960’s, a child prodigy hit the chess scene. Astounding long-time chess players and aficionados with incredible victories at just 13 and 14 years old, this soon-to-be grand master of the game went on to travel overseas to play a Russian for a match that went beyond the pieces on the board and became a symbol of one nation’s political conflict with another.
While you might think I’m talking about the new Netflix hit series, The Queen’s Gambit, in truth I’m reflecting on the life and times of chess phenom Bobby Fischer. His storied career was fraught with terrific success and abject failure, in part explained by his absolute obsession with the game, dismissing other societal norms and expectations as irrelevant. He was fond of saying, “Chess is life.” For a professional chess player, that makes immediate sense. Just as for a professional writer, writing is life.
And yet, there is deeper, more profound meaning to that statement.
In truth, I did just finish watching The Queen’s Gambit and it was an excellent portrayal of the chess world in the ’60’s, as well as a fascinating inspection of the dangers of fame and the pitfalls of addiction. In the limited series, Beth, a young orphan, is taught how to play chess at the age of nine and quickly realizes she has a natural gift for being able to imagine the pieces of the board, her moves, her opponent’s responses, and her potential counters. As she struggles with her personal demons, she likewise struggles to achieve greatness in a game that’s already merciless to men, virtually impregnable to women. The brief sequence of episodes deftly positions us as invested observers to Beth’s maturation as both a professional chess player and friend, and it’s emotionally rewarding.
A question that Stephanie Liu posed in our private mastermind group spurred this line of thinking for me. A theoretical exercise, she asked, if you were to go to sleep on December 31, 2020 and wake up and find that it’s now January 1 of the same year, giving you the entire year to do over while knowing everything that’s going to transpire, what would you do differently?
The first reaction is obviously to be horrified at the prospect of having to endure this year again, but if you remove the details of this particular year from the equation, and consider the question for any given year, what then?
If you had the last week or the last month or the last year to do over, while retaining knowledge of what’s to come, how would that change your decisions?
What would you do differently, if you could?
Consider your job or business. Think about the choices you’ve made and the ramifications of those choices.
This is the exercise of a brilliant chess player. Every match is played in real-time, and then replayed countless times in the imaginings of the players.They take the time to analyze every move that was made and consider whether their might have been more powerful plays – even when they won the match. And they do the same for other player’s matches as well. One of Fischer’s best selling books is a play-by-play recounting of his 60 best matches.
In The Queen’s Gambit we are given an insight into Beth’s mind with a visualization of her pieces. We see how she imagines a board reversed on the ceiling above her head, pieces flying back and forth from square to square as she relentlessly pursues every possible move and response. As she practices and studies, learning more sequences and styles of play, she is able to anticipate moves that will happen further and further ahead in the game.
We cannot redo even a minute of our lives, but through careful study and practice, we can more accurately anticipate the moves and opportunities that will be ahead of us!
Planning and research take time. Developing a winning strategy that is also designed to be flexible in response to crises and opportunities isn’t easy. Which is why few do it.
Yet this, as Stephanie would say, is the difference that makes a difference.
If your opponents in business – your competitors – aren’t investing in long term strategy and cannot see your end game, that gives you an incredible advantage. The kind of advantage that can overcome many weaknesses such as budget or not being first to market.
Take Agorapulse, for instance, where I’ve been working to develop influencer and brand relationships for years – a long term strategy and investment in relationship building which actually started years earlier. Today, we enjoy being the most highly recommended and beloved social media management tool on the market, despite not having the resources or early start of our competitors. 🧡
Today, you have an opportunity to map out a vision for yourself, whether personally or professionally. You have a chance to consider not just what you want to accomplish, but how your industry, potential customers, and the market at large may ebb and flow and how, no matter what, you will be positioned to take advantage.
It was Fischer who said, “Chess is a matter of delicate judgement, knowing when to punch and how to duck.” Students of the game know that once openings have passed and pieces have started to develop into each opponent’s territory, the time comes to carefully consider each move and subsequent moves. That sometimes means retreating pieces and, on occasion, even making valuable sacrifices. The key, of course, is to have the judgement and vision in place to know when to punch and how to duck.
Will you pour all your resources into making new sales, or will you invest in the long term growth of your brand positioning? How will you balance short term needs with long term ambitions?
Personally, I enjoy investing in creating content that I know will help develop my reputation and work to further my business goals for years. More than just blogging, I’m creating content that brings in the kind of traffic that I am targeting, helps develop those visitors into leads, and then works to convert those leads into sales.
For example, here’s a little behind the scenes… I’m in the process of positioning myself as an expert in influencer marketing and building brand programs. I am strategically positioning webinars, presentations, blog posts and other assets so that, in the near future, I will have established my authority and will be able to successfully monetize it. Just as I have in the past with blogging and content marketing. This is me anticipating multiple moves in advance and making sure my pieces are already positioned for the moment I’m ready to launch.
If you’d like to be able to do what I do… create content quickly and strategically… then I have a 10-course bootcamp that’s available for less than a hundred bucks. For a fraction of what what it would cost to hire me for just an hour, you’ll get hours and hours of my intense training, additional resources, and private community where you can ask all the questions you wish.
Take advantage of this opportunity to position you and your business for success in the future!
Can I share something with you?
Over at Agorapulse we have put together an impressive lineup of Twitter experts, all coming together so you can level-up your social media marketing. 30+ speakers and sessions, networking opportunities and Twitter vendor booths, and everything happens on Wednesday, Nov. 18th starting at 9am ET. You can watch whatever sessions you want, for up to a month!
The best part? It’s all free!
You can grab your seat at and benefit from the following sessions:
  1. A Great Digital Presence is No Longer Optional with Chris Brogan
  2. How to Unleash Twitter’s Marketing Power: 5 Insider Tips with Neal Schaffer
  3. Developing a Twitter Smarketing Plan with Jessika Phillips
  4. 7 Twitter Myths Busted with SCIENCE! with Scott Ayers
  5. Next-Level Twitter Marketing Analytics with Christopher Penn
  6. How to Harness Live Tweeting to Generate FOMO for Your Business with May King Tsang
  7. Twitter Is The Bridge to L. E. A. D. S. with Troy Sandidge
  8. The New Plan A: How To Regain Clarity, Get Proactive, and Do Exceptional Work Again with Jay Acunzo
  9. 5 Ways to Use the Power of Twitter to Maximize Your Growth Potential with Jennifer Watson
  10. How to Build Relationships on Twitter (that go beyond Twitter)! with Christine Gritmon
  11. How To Be Human On Twitter To Build Real Life Relationships And Community with Heidi Cohen
  12. The Future of Marketing is Human: Creating Connection in a World Cluttered with Content with Julia Jornsay-Silverberg
  13. Twitter Chat Goals: Setting Your Twitter Chat Up for Success with Debra Eckerling
  14. How to Ignite Your Brand & Content Marketing ROI With Twitter and OPC with Pam Moore
  15. How to Build Vibrant Communities on Twitter with Nathalie Gregg
  16. How to Generate Leads on Twitter with Ian Cleary
  17. How to Incorporate Live Shows Into Your Sales Funnel with Anya Razina
  18. On-Camera Performance: Going From Good To Amazing with David H. Lawrence XVII
  19. Rehearse for Real Time: How to Prepare for Moments that Make Twitter Great with Lauren Teague
  20. Twitter: Fostering Inclusion and Community for Marketers Big and Small with Kushlani De Silva
  21. How To Magnify Your Small Business Online with Tricia Chambers
  22. How to Bring Engagement to life with Animated Visuals & GIFs with Donna Moritz
  23. How To Build A Vibrant Community On Twitter with Madalyn Sklar
  24. How To Drive Traffic From Twitter with Ann Smarty
  25. How to 10X Your Results on Twitter in a Matter of Weeks with Alvern Bullard
  26. How To Use Twitter to Drive Traffic To Your Live Or Recorded Video with Jim Fuhs
  27. How To Quickly Repurpose Each Live Stream, Video, and Podcast into Engaging Twitter Videos with Hani Mourra
  28. Capture the Feed With Twitter Video with Dan Willis
  29. How To Live Stream To Twitter Using Ecamm Live with Katie Fawkes
  30. The Power of Your Social Tech Stacks with Sarah Evans
  31. How To Build A Brand Ambassador Program Using Twitter with Mike Allton [that’s me!]
  32. Personal Branding: Building An Unshakeable Brand in 2020 with Goldie Chan
And if you register at now, you’ll be entered to win prizes!
See you soon!

YODA’S TEMPLE /Opportunities to learn and train
10 Best Social Media Management Tools
Unsure which tool is actually best suited for your needs? That’s ok, there are many to choose from! They’re not all the same and they don’t all sport the same features or support the same networks. This quick read will help you choose. Read More
Why Is Instagram Performance Low?
If you’re feeling like your Instagram post reach or engagement has been tanking, there may be good reason for that which has nothing to do with you. Jenn Herman has the school. Read More
Social Media Manager School
The Social Media Manager School is the premiere provider of everything a budding social manager needs to succeed, including certification. Even better, there are dozens and dozens of incredible modules and webinars available 100% for free from some of the top names in the biz. Start Learning
HAN & CHEWIE’S SHIP /Fun collaboration and partnerships
Win A GoPro HERO9 Camera!
Have you checked out Agorapulse’s Power Reports? If so, here’s your chance to win a GoPro!! Just share a post to Instagram showing off how Power Reports are helping you and you’ll be entered to win. Read How
PALPATINE’S ROTUNDA /Interesting events and meetings
Upcoming Events & Speaking Engagements
  • Social Pulse Summit: Twitter Edition, Nov. 18 – REGISTER TODAY
  • #WinnieSun Tweet Chat, Dec. 2
JABBA’S BARGE /Laughs and other galactic entertainment
Earlier this year I wrote about “Doomscrolling” and the penchant many of us were experiencing to continuously scroll social media, unwittingly looking for more and more bad news.
Yesterday was different. Yesterday many of us throughout the galaxy got to experience “Joyscrolling” – a new term I coined here.
WATTO’S JUNK /Trinkets and spare parts that might be just what you needed
The Perfect Cup ‘o Joe
If you’re using an electric coffee maker, you’re missing out on one of life’s real joys: a truly delicious cup of pressed coffee to start your day. Here’s how I get ready to face every morning:
  1. Use an electric kettle to bring 32 oz. of water to a brisk boil.
  2. While that’s bubbling, add 8 scoops of your favorite ground bean to your French Press.
  3. When the water comes to boil, first add about 8 oz. to the French Press and swirl it around until all of the grounds are integrated with water and there no clumps of dry coffee bean. What you’re creating here is an immersion. This should take about 30 seconds.
  4. Next, add the remaining water while gently swirling the French Press so that the coffee grounds are evenly distributed. Let sit for 4 minutes.
  5. Finally, insert your French Press lid and gently press down on the plunger. Pour and enjoy!
Here’s what I use:
Want to save time with your social media activity and yet get even more results? Use the #1 rated social media management tool, Agorapulse, and as a friend of Mike Allton, you’re eligible to receive your first two months free after trial! Go to to learn more and get started.
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Mike Allton

Marketing insights. Personal revelations. Humour and hubris from Mike Allton, author, speaker and writer.

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