The ultimate newsletter for outside sales professionals.
I know that pun was super cheesy and lame but if that’s what it takes to get the point across, then so be it. Sales hooks are a huge part of finding new opportunities so if yours stink, you’re gonna know it pretty quick. There are a couple of rules I like to use when working on sales hooks
Keep it short- people don’t have time for your whole life story so get to the point.
Engage- ask a question, reference their work, do something to get them to respond.
Push the button- the pain point button. Actually, know what they care about and tell them how you’ll fix it.
Getting people attention can be a hard thing, but its one of the most important things in sales so make sure you get it right.
You might already find yourself using methods of selling that alter the way your customers think. The reality is that your customers have many choices when it comes to their buying decisions. That’s…
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