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Your Hooks Are Getting Fishy

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I know that pun was super cheesy and lame but if that's what it takes to get the point across, then s
 

Outside Sales Round Up

August 28 · Issue #43 · View online
The ultimate newsletter for outside sales professionals.

I know that pun was super cheesy and lame but if that’s what it takes to get the point across, then so be it. Sales hooks are a huge part of finding new opportunities so if yours stink, you’re gonna know it pretty quick. There are a couple of rules I like to use when working on sales hooks
  1. Keep it short- people don’t have time for your whole life story so get to the point.
  2. Engage- ask a question, reference their work, do something to get them to respond.
  3. Push the button- the pain point button. Actually, know what they care about and tell them how you’ll fix it.
Getting people attention can be a hard thing, but its one of the most important things in sales so make sure you get it right.
Let’s Do This,
Matt, CEO

Here's What We're Reading This Week...
CRM Sales Are Through the Roof. So, Why Aren't Your Sellers Using It? One Big Reason.
Terminate Your Cold Calling Terror In Just 10 Steps | Wendy Weiss| Sales Gravy Articles
What Not to Do in B2B Sales — 7 Signs You’re About to Kill the Deal
How to Make the Perfect Follow-Up Sales Call in 2018
The Latest From the MMC Team
A Quick Guide To Salesforce Territory Management
Using Psychology to Boost Sales – Map My Customers Blog
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