The ultimate newsletter for outside sales professionals.
Good. Daunting. Positive. Really-daunting.
As we approach the first anniversary of GDPR, we’ve been thinking a lot how to blow sales out of the park while being compliant. Most of it is the “be transparent” stuff that we love anyway. But did you know you also need to be careful with cold emails?
GDPR gave a big fat “NO” to massive cold email blasts while giving a nod of approval to personalized cold messages. The trick? You have to be reasonably sure that the receiver would have a realinterest in whatever it is you’re messaging them about.
If getting your sales team compliant still feels super daunting, don’t worry. We’ve grabbed some straight-forward articles from all over the web to help you get in tip-top shape ASAP.
GDPR – the General Data Protection Regulations – comes into force on May 25. The new regulations create new rights for data subjects and new obligations for businesses, backed by a severe regime of fines and even criminal prosecution.
So many factors can make a great phone call to a sales prospect and you shouldn’t let phone anxiety get in the way. But, the good news is that it is something that can be overcome.
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