The ultimate newsletter for outside sales professionals.
Your product is incredible. Everybody knows that. But what your product isn’t is equitable. Every single business is different. Even if you’re selling into a single verticle, the organizations within that vertical are unique. So then why are you trying to jam general use cases into the conversation? Sure some people might use your tool that way, but it’s not the same for everybody. Instead, take the time to actually listen, ask probing questions, and mold your product around every individual customer. That’s how you increase sales, and that’s how you stick. Use the use case.
Sales lead generation is a constant pressure to generate quality leads and nurture them as they become opportunities for sales. Outside sales can make this task even more difficult because you are…
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