The ultimate newsletter for outside sales professionals.
When the topic of data analytics comes up, you can pretty easily separate the wheat from the chaff. There are those who actually know what they’re talking about, and they would be the wheat…or the chaff…whichever one is good. They will give you advice like making sure you have an adequate amount of quantity and quality in your data to ensure accuracy and reliability. Then there are those who don’t know what they’re talking about. They throw around buzzwords without actually knowing what they mean. You’ll hear things like bots, AI, and cloud computing without any follow-up or context…and that tends to put us to sleep.
It’s a new era, and outside sales teams face a wide array of challenges ranging from the prospecting stage to closing. Even after outside sales challenges like working on a team, maintaining…
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