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That's Soooo..... Meta (data)

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What isn't meta these days? Metadata--or just "Meta Descriptions"--is the little blurb describing you
 

Outside Sales Round Up

April 23 · Issue #73 · View online
The ultimate newsletter for outside sales professionals.

What isn’t meta these days?
Metadata–or just “Meta Descriptions”–is the little blurb describing your webpage that pops up when someone runs an online search. To drive prospects to your site (and not fade into Google Page 2 Irrelevance), you need intelligently written, SEO-friendly, prospect-hooking copy.
It’s simple. But it’s not easy.
Fortunately, once you know the basics, you can fix your metadata and see a dramatic increase in search results almost immediately. Read on for some great resources to help you craft killer ~*~*~meta~*~*~ blurbs.
Let’s do it,
Matt

Here's What We're Reading This Week...
7 Ways to Craft the Perfect Meta Description for SEO and to Convert More Traffic
How to Write Compelling Meta Descriptions That'll Boost Your Rankings
The Express Guide to Keyword Research for Salespeople
The Latest From the MMC Team
What Is Metadata On Your Business’ Website & Why Should You Optimize It For Search Engines?
Change Your Sales Approach: From Features to Solutions
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