The ultimate newsletter for outside sales professionals
What isn’t meta these days?
Metadata–or just “Meta Descriptions”–is the little blurb describing your webpage that pops up when someone runs an online search. To drive prospects to your site (and not fade into Google Page 2 Irrelevance), you need intelligently written, SEO-friendly, prospect-hooking copy.
It’s simple. But it’s not easy.
Fortunately, once you know the basics, you can fix your metadata and see a dramatic increase in search results almost immediately. Read on for some great resources to help you craft killer ~*~*~meta~*~*~ blurbs.
Increase your B2B website’s SERP click-through rate with these seven tips for writing better meta descriptions — key to search engine optimization for your blog articles, landing pages, and other website content.
Feature selling ends up overwhelming customers who are looking for a solution to one problem — their problem. If you approach your sales with a solution mindset, you will set yourself up for success.
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