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Stop Forcing Something That Doesn't Fit

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I've seen it so many times. Reps get on the phone, get through their pitch, and then the client has s
 

Outside Sales Round Up

July 3 · Issue #38 · View online
The ultimate newsletter for outside sales professionals.

I’ve seen it so many times. Reps get on the phone, get through their pitch, and then the client has some real and legitimate objections. So what does the rep do? Steam rolls over the objections, doesn’t address any concerns, and tries to jam a square peg into a round hole. STOP DOING THIS! You are 1. alienating potential future customers 2. wasting your own time because they aren’t gonna buy 3. selling your product short. There is no way that every person that you call is gonna need what you’re selling so instead of trying to force things, try to find where your product actually fits.
Let’s Do This,
Matt, CEO

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