The ultimate newsletter for outside sales professionals.
Have you heard that humans have shorter attention spans than goldfish?
Which means you’re probably about to tune out … now.
But fortunately for people who have to keep prospects’ attention in order to do their job (*cough*us*cough*), it’s a bit more complicated than that. It turns out we’re awesome at paying attention when we want to–we’re just more selective about it.
So, how do you capture a prospect’s attention quickly and effectively for a sales pitch? 55% of business professionals said storytelling will keep them focused. 33% said visuals will get the job done. Browse the articles we collected this week for more tips!
Great salespeople have known, often instinctively, that stories, not facts, have the most powerful impact on how people feel, and stories can therefore pave the way to closed deals. Discovery why it’s time to tell a new story for sales, one in which the client is the hero.
Since we’re all about the data here, we have broken down five straightforward ways you can use sales analytics to increase your customer retention rate and decrease the dreaded churn.
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