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Prepare For The Worst

Benjamin Disraeli, the prime minister of Britain in the 1800's, first uttered those famous words that

Outside Sales Round Up

September 11 · Issue #44 · View online
The ultimate newsletter for outside sales professionals.

Benjamin Disraeli, the prime minister of Britain in the 1800’s, first uttered those famous words that still hold true today. As a salesperson, you are always facing rejection, and some calls will go terribly no matter what to do. My first cold call, I had the cops called on me. Not a great start. To be honest though, and no disrespect to Benjamin, but I like Zig Ziglar’s version a little bit better. He says “Expect the best, prepare for the worst, capitalize on what comes.” While you can do all the preparation in the world, the real key to separating yourself in sales is being able to roll with the punches and make the best out of any situation. So yes, hope it goes well, prepare like it won’t, and most importantly, seize the opportunities you have.
Let’s Do This,
Matt, CEO

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