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It Costs TOO Much!

"It Costs TOO Much," is one of the most common objections in the book. As salespeople, we hear it all

Outside Sales Round Up

August 21 · Issue #42 · View online
The ultimate newsletter for outside sales professionals.

“It Costs TOO Much,” is one of the most common objections in the book. As salespeople, we hear it all the time. The truth is… that it doesn’t. When you hear a prospect say, “it costs too much,” what they’re really saying is “what you’re offering isn’t worth what you’re charging.” The simple fact is that 9 times out of 10, they are only upset at the price because you failed to demonstrate the true value of the product. If you can talk to a prospect and say “this product costs X because we can produce 5X results and here’s a bunch of case studies when we did that,” the prospect won’t have any issue paying whatever you’re charging. Business is just about providing value. Nothing costs too much if you can prove ROI so make sure you do.
Let’s Do This,
Matt, CEO

Here's What We're Reading This Week...
How Not To Suck As A Leader | Bradley J. Moore| Sales Gravy Articles
The Sobering Truth: Why You Can’t Sell to C-Suite Executives
Sell Like a Human: 6 Non-Fluffy Ways to Quit Preaching and Actually Do
Sales Enablement Tools Are the Keys to Making More Money
The Latest From the MMC Team
Using Psychology to Boost Sales – Map My Customers Blog
The Road Map: Episode 8 - YouTube
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